Data protection

Unless otherwise stated below, the provision of your personal data is not required by law or by contract for the purpose of concluding a contract. You are under no obligation to provide your personal data. The decision not to provide such data has no consequences. This only applies unless otherwise stated in the following processing descriptions. ‘Personal data’ means any information relating to an identified or identifiable natural person.

Server log files

You can visit our website without providing any personal data. Every time you access our website, usage data is transmitted to us or our hosting provider / IT service provider via your internet browser and stored in log files (so-called ‘server log files’). This stored data includes, for instance, the name of the page accessed, the date and time of access, the IP address, the data volumes transmitted and the requesting provider. The processing of this data occurs on the basis of Art. 6(1)(f) GDPR for the legitimate interest of guaranteeing the smooth operation of our website and improving it over time.

Collection and processing of data via our contact form

When you use our contact form, we collect your personal data (name, email address, message text) only to the extent that it is provided by you. This data processing allows us to establish contact with you. By sending your message, you consent to the processing of the data you provide. The processing of this data occurs on the basis of your consent under Art. 6(1)(a) GDPR. You may withdraw your consent at any time by notifying us, without affecting the lawfulness of processing based on your consent before its withdrawal. We will only use your email address to process your request. Your personal data will then be deleted, provided that you have not consented to the ongoing processing and use of this data.

Customer account

When you open a customer account, we collect your personal data to the extent specified during the account opening process. This data processing is intended to improve your shopping experience and facilitate order processing. The processing of this data occurs on the basis of your consent under Art. 6(1)(a) GDPR. You may withdraw your consent at any time by notifying us, without affecting the lawfulness of processing based on your consent before its withdrawal. Your customer account will then be deleted.

Collection, processing and disclosure of personal data during ordering

When you place an order, we collect and process your personal data only to the extent necessary to fulfil and process your order, as well as to process your enquiries. The provision of your personal data is necessary in order to conclude a contract. Failure to provide your data will result in your inability to conclude a contract. The processing of this data occurs on the basis of Art. 6(1)(b) GDPR and is necessary for the performance of a contract with you. We disclose your personal data to third parties such as the shipping companies and drop shipping providers selected by you, payment service providers, order processing providers and IT service providers. In all cases, we strictly comply with all legal requirements. The scope of the data disclosed is kept to a minimum.

Disclosure of email addresses to shipping companies for the purpose of order tracking

Provided that you gave your explicit consent to this when placing your order, we supply your email address to your chosen shipping company during order processing. The disclosure is designed to allow you to track your order via email. The processing of this data occurs on the basis of your consent under Art. 6(1)(a) GDPR. You may withdraw your consent at any time by notifying us or the transport company, without affecting the lawfulness of processing based on your consent before its withdrawal.

Use of personal data if you select the Klarna payment method

If you choose Klarna payment services’ purchase on account (Rechnungskauf) and/or instalment purchase (Ratenkauf) payment methods, you agree that we may collect and disclose to Klarna the personal data needed to process a purchase on account and carry out an associated ID and credit check, including your full name, address, date of birth, gender, email address, IP address and telephone number, as well as the data needed to complete a purchase on account in connection with your order, including the number of items ordered, the article number(s), and the invoice amount and taxes in percent. The processing of this data is designed to facilitate the purchase on account and instalment purchase payment methods, as well as the credit checks necessary for these. The processing of this data occurs on the basis of your consent under Art. 6(1)(a) GDPR. You may withdraw your consent at any time by notifying us, without affecting the lawfulness of processing based on your consent before its withdrawal. This data is disclosed so that Klarna can carry out an ID and credit check to process your purchase and issue an invoice according to your chosen payment method. Klarna requires purchasers’ personal data in order to request information from credit agencies as part of its ID and credit checks. In Germany, this may include the following credit agencies: - Schufa Holding AG, Kormoranweg 5, D-65203 Wiesbaden - Bürgel Wirtschaftsinformationen GmbH & Co. KG, Postfach 5001 66, D-22701 Hamburg - Creditreform Bremen Seddig KG, Contrescarpe 17, D-28203 Bremen - infoscore Consumer Data GmbH, Rheinstrasse 99, D-76532 Baden-Baden.

In order to make a decision regarding the conclusion, performance or termination of your contractual relationship, in addition to an address check, Klarna also collects and uses data regarding purchasers’ payment history and probability values for this behaviour in the future. Klarna calculates these score values on the basis of a scientifically recognised mathematical-statistical procedure. Among other data, Klarna will also use your address data for this purpose. If, after this calculation, it appears that your credit rating is not given, Klarna will inform you immediately.

Objection to the use of personal data by Klarna

1. You can withdraw your consent to Klarna’s use of your personal data at any time. However, Klarna may retain the right to process, use and disclose your personal data to the extent necessary for the contractual payment processing using Klarna’s services, as required by law, or as required by a court or other authority. 2. You may, of course, request information about the personal data stored by Klarna at any time. This right is guaranteed by the German Federal Data Protection Act. If you, as a purchaser, wish to request this information or wish to notify Klarna of any changes to the data stored, you can send an email at datenschutz@klarna.de.

Use of PayPal

All PayPal transactions are subject to the PayPal data privacy policy.
You can find this policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=en_GB.

Cookies

Our website uses cookies. Cookies are small text files that are saved in your browser or stored by your browser on your computer. Whenever a user visits a website, a cookie may be stored on the user’s operating system. This cookie contains a string of characters that enables the browser to be uniquely identified if the website is visited again. We use cookies in order to make our website more user-friendly, effective and secure. In addition, cookies allow our systems to recognise your browser even after you visit a different web page and offer you services. Some of our website’s features cannot be used without accepting cookies. For these services, your browser must be able to be recognised even after you visit another web page.

We also use cookies on our website to help us analyse the browsing behaviour of visitors to our site.

Finally, we use cookies to target visitors on other websites with advertising related to their interests.

The processing of this data occurs on the basis of Art. 15(3) German Telemedia Act and Art. 6(1)(f) GDPR for the legitimate interest of achieving the aforementioned purposes. Technical measures will be used to anonymise any personal data collected from you in this way. This means it will no longer be possible to attribute the data to you. The data will not be stored with any other personal data of yours. You have the right to object at any time to the processing of personal data held about you based on Art. 6(1)(f) GDPR, for reasons arising from your particular situation. Cookies are stored on your computer. You therefore have complete control over our use of cookies. By choosing the relevant settings in your internet browser, you can prevent the storage of cookies and the disclosure of the personal data they contain. Cookies already stored on your computer can be deleted at any time. However, this may restrict your use of the sites’ features. The following links provide information on how to manage (and deactivate) cookies in all major browsers:

Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en
Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac

Use of Google Analytics

Our website uses the web analytics service Google Analytics, offered by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google”). The data collected by this service is designed to help us analyse this website and its visitors. Google will use this data on behalf of the website operator to analyse your use of the website, compile reports on website activity and provide additional services related to the use of the website and the internet.

Google will under no circumstances link the IP address transmitted by your browser to any other data held about you.

Google Analytics uses cookies to analyse your use of this website. The information generated by these cookies about your use of this website is generally transmitted to a Google server in the USA and stored there. IP anonymisation is activated on this website. Within the member states of the European Union or in other countries party to the Agreement on the European Economic Area, your IP address will therefore be shortened by Google before it is transmitted to the USA. Only in exceptional cases will your full IP address be transmitted to a Google server in the USA and shortened there. Your data may be transmitted to the USA as appropriate. A European Commission adequacy decision exists for data transmission to the USA. The processing of this data occurs on the basis of Art. 6(1)(f) GDPR for the legitimate interest of ensuring a targeted, needs-based website design. You have the right to object at any time to the processing of personal data held about you based on Art. 6(1)(f) GDPR, for reasons arising from your particular situation.

You can prevent cookies from being stored by adjusting the relevant settings in your browser, however, this may restrict your use of the site’s features. You can prevent Google from collecting and processing the data generated by cookies regarding your use of the website (including your IP address) by downloading and installing the browser plugin available on the following website: https://tools.google.com/dlpage/gaoptout?hl=en. You can install an opt-out cookie to prevent Google Analytics from collecting data across all devices. Opt-out cookies prevent the future collection of your data when visiting this website. You must install opt-out cookies on all systems and devices used for this to be fully effective.

You can install the opt-out cookie by clicking the following link: Deactivating Google Analytics.

You will find more information on Google’s terms of service and privacy policy at http://www.google.com/analytics/terms/us.html and https://policies.google.com/?hl=en&gl=en.

Use of Google Ads conversion tracking

On our website we use the online advertising service “Google Ads” and its conversion tracking tool. Google conversion tracking is an analytics service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google”). When you click on an ad placed by Google, a conversion tracking cookie is installed on your computer. These cookies have a limited duration, do not contain any personal data and therefore do not enable us to identify you. If you visit certain pages of our website and the cookie has not expired, Google and we may recognise that you clicked on the ad and were directed to that page. Every Google Ads customer receives a unique cookie. It is therefore not possible for cookies to be tracked via the Ads customers’ websites.

The data collected using the conversion tracking cookie is designed to build conversion statistics. These tell us the total number of users who have clicked on one of our ads and been forwarded to a web page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. The processing of this data occurs on the basis of Art. 6(1)(f) GDPR for the legitimate interest of ensuring targeted advertising and the analysis of the impact and effectiveness of this advertising.

You have the right to object at any time to the processing of personal data held about you based on Art. 6(1)(f) GDPR, for reasons arising from your particular situation.

You can prevent cookies from being stored by adjusting the relevant settings in your browser. However, this may restrict your use of the site’s features. You will then not be included in the conversion tracking statistics.

You can also disable personalised advertising in Google’s advertising preferences.
You can find instructions for this at https://support.google.com/ads/answer/2662922?hl=en. In addition, you may opt-out of the use of third-party cookies by visiting the Network Advertising Initiative’s opt-out page at https://www.networkadvertising.org/choices/ and following the instructions provided there.
You can find more information and Google’s privacy policy at https://policies.google.com/privacy?gl=en.

Use of YouTube

On our website we use the YouTube video embedding feature offered by YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA (hereinafter “YouTube”).
YouTube is an affiliate of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google”).
This feature displays videos stored on YouTube in an iFrame on our website. The Advanced Privacy Mode option is enabled. As a result, YouTube does not store any information about visitors to our website. Only when you watch a video will information about it be transmitted to YouTube and stored there.

You will find more information on the collection and use of data by YouTube and Google, as well as on your associated rights and how to protect your privacy, in YouTube’s privacy policy available at https://www.youtube.com/t/privacy.

Use of Google Maps

On our website we use the Google Maps embedding feature offered by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google”).
This feature allows us to visually display geographical information and interactive maps on our website. Google also collects, processes and uses the data of website visitors when they visit pages into which Google Maps is embedded. Your data may also be transmitted to the USA as appropriate. A European Commission adequacy decision exists for data transmission to the USA.
The processing of this data occurs on the basis of Art. 6(1)(f) GDPR for the legitimate interest of ensuring a targeted, needs-based website design. You will find more information on the collection and use of data by Google in Google’s privacy policy available at https://www.google.com/privacypolicy.html. By changing your settings in the Google Privacy Center, you can manage and protect your data processed by Google.

Duration of data retention

After the contract has been performed in full, your data will initially be stored for the duration of the warranty period, and then in accordance with statutory retention periods (especially for tax and commercial purposes), after which it will be deleted if you have not agreed to the further processing and use of your data.

Rights of the data subject

Provided that the relevant legal requirements are met, you are entitled to the following rights under Arts. 15 to 20 GDPR: right of access, rectification, cancellation, restriction of processing, and data portability. In addition, Art. 21(1) GDPR gives you the right to object to processing based on Art. 6(1)(f) GDPR, as well as to processing for the purpose of direct marketing.

Please contact us if you wish to file an objection. You will find our contact details in our legal notice.

Right to lodge a complaint with the supervisory authority

Pursuant to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is unlawful.

Right to object

You have the right to object at any time to the processing of personal data held about you based on our legitimate interest pursuant to Art. 6(1)(f) GDPR, for reasons arising from your particular situation and with effect for the future.
After you have filed an objection, we will no longer process your personal data unless we can provide compelling reasons for processing that outweigh your interests, rights and freedoms, or unless the processing serves to assert, exercise or defend legal claims.

If the processing of personal data is carried out for the purpose of direct marketing, you may object to this processing at any time by notifying us. After you have filed an objection, we will no longer process the data concerned for the purpose of direct marketing.